‘Million Dollar Listing New York’: Marc Jacobs Spent More Than $1 Million on Townhouse Upgrades – Including $300 per Light Switch
Ryan Serhunt practically received a whiplash during his Million Dollar Listing New York tour of Marc Jacobs' house at 68 Bethune. The cash amount that Jacobs had put into the house to customize it was $ 1,150,000 - and her husband Charlie DiFrancesco offered a taste of the upgrades made to the house.
Despite Serhunt's zeal to score the coveted property, the bubble of their excitement erupts when they discover that Jacobs and DiFrancesco have sold most of the lavish art and custom décor in the house. Trying to keep his cool, Serhunt told Defrancesco, "It looks so different from the photos!" Serhant wonders in a confession, "Where is all the stuff? Where is all the art? Mirrors. Things from the photographs? Where is Marc Jacobs-ness?"
Despite the absence of 'Marc Jacobs-ness', Ryan Serhunt has an amazing palette
Sarhant is clearly concerned. But, as he visits the house with Defrancesco, he knows that the four-floor, nearly 5,000-square-foot house is a complete gold mine with upgrades that almost any buyer wants to keep in their home. Some of the roofs on the lower floor have a gold left ceiling of $ 100,000.
"18-carat yellow gold ceiling," says DiFresco, pointing to the ceiling in the living room. "There are two people in the world who might like this type of leafing." The roof of the powder room below matches the gold leaf in the living room.
Even light switches and door hardware are expensive. Each light switch in the house costs $ 300. "Yes, they are all mailjack switches," DiFrancesco says. "It's actually designed after Mark's house grew up."
Should not proceed, even the door hardware h. Theophile is at $ 3,000 per door. "You know we don't f ** k here," Defrancesco jokes.
Marc Jacobs's 'Million Dollar Listing' has 2 kitchens
The townhome also has two kitchens, which are not usually allowed in the city. However, because the second kitchen is a kosher kitchen, it was allowed to be built - a big score for almost any buyer.
Serhant visits the main, galley-style kitchen. "It's the marble of all the 70s," DiFrancesco describes. The kitchen is packed with $ 15,000 worth of Miele appliances, including the $ 4,000 Gaggenau range. DiFrancesco says that he actually shortened the kitchen space to widen the living area. In addition, he says, they do not cook, a chef handling food for the couple. "You think Marc Jacobs runs home from the runway and makes Beef Stragnoff?" Sarhant wonders in a confession. "No no! He has a chef."
On the way to the downstairs kitchen, the Serhunt master bedroom, Marc Jacobs' private closet and floor-to-ceiling Amperdor are covered with light marble. The total stonework costs $ 100,000 and Serhunt believes that the bathroom alone can be a very big selling point.
The $ 150,000 kosher kitchen is a particularly exciting discovery for Serhant. "You have a whole other kitchen," Serhunt said.
"It's not just a kitchenette," Serhant says in a confessional statement. "I mean, this is a legal, kosher kitchen."
So does Sarhant get the right price for the house? And will he eventually sell it without "Marc Jacobs-ness"?
Million Dollar Listing New York: Steve Gold Uses Delicious Genius Tactics to Sell Hardest Assets
Steve Gold's funky new million dollar listing New York listings may have stunned former brokers, but his approach to attracting buyers' senses may be a winning strategy.
Gold's grand new listing at 123 Baxter has some major hurdles. The luxury apartment sits between four highly exclusive neighborhoods. Also, the lobby of the apartment looks like an abandoned bank. Of course, the owner wants the top price for the house so gold will have to dig deeper and figure out how to display the positive features of the location. Where does he turn? food!
Steve Gould brings the best aspects of four neighborhoods
Sona describes how the apartment is situated in the middle of four different neighborhoods. "I had to figure out how to market a property that literally sits between four different neighborhoods," Gold says in a preview clip. A pop-up map shows apartments in between Little Italy, Chinatown, Soho and Nolita.
He has previously been seen brainstorming with one of his team members to "come up with a really sick idea for this launch event". As a result, "we took it to the streets," Gold continues in his confessional statement.
"Let's highlight the most famous restaurants in each region by bringing a sample!" He tells his team member when they eat Chinese dumplings. "We can light up Chinatown with dumplings." His team member suggested that the place is close to almost everywhere as well.
Steve Gold received good news about his 'Million Dollar Listing' lobby
"One of the best things about this property is that each of the four neighborhoods has different dining scenes," he explains in a confessional statement. "So that's what I want to show in the open house."
He visits a store in Soho offering a range of tantric macaroons. And yes, Steve Gold speaks French. "Macaroons from Laduri, for Soho," he explains. "From Little Italy, we went to Auntie Jake's and got the famous meatballs. Then we went to Nolita and got our Matka cans from Cha Cha Matka. Finally, in Chinatown, we got dumplings from Jing Fong."
He also plans to hand over a map of the area to show the prime location. But at the same time he will also give a good tasting menu during the open house. "I think the more scenes they watch," he tells his team member.
"This apartment is amazing," Gould comments in a confessional statement. "But let's be honest. The lobby is worthless, the exterior is worthless. Luckily a few days before the open house I got the news that the lobby was going to be rebuilt. Not only redone but it has already been paid for. . The building has money in its reserves. So what I'm focusing on today is selling location. " The map also shows that all restaurants are within walking distance of the apartment.
Sona seems confident that her vision is a winning strategy. But will the buyer agree?